In a bid to one-up their competition, Hyundai has announced that they will sell hydrogen fuel cell cars starting in 2012 – three years before Toyota, Honda and the rest of the competition. Seeing that renewable energy is becoming decidedly cheaper and that hydrogen fuel cell cars are more commercially viable than they were a year ago, Hyundai has said that will deliver the world’s first series production fuel cell vehicle in 2012, with 500 hydrogen vehicles rolling off the line that year and more afterwards.
Hyundai plans to increase production of hydrogen fuel cell vehicles up to 10,000 units by 2015, the year when most other automakers will be just getting started on their FCVs. The first 500 vehicles produced are likely to be leased out to fleets and other similar buyers until production increases to at least 1,000 units by 2013.
With hydrogen refueling stations becoming more commonplace and the cost of hydrogen fuel cells dropping, customer demand is very likely to increase, especially seeing as Hyundai plans to beat Toyota’s price tag of $50,000. How they are attempting to beat Toyota’s price tag is unknown, as is the type of technology Hyundai is expected to use in their units. However earlier in the year in Geneva, Hyundai said that it had made several important innovations over its previous fuel cell concepts, the Tucson fuel cell EV.
What will be interesting to see over the next few months is not how Hyundai’s competition reacts, but how the electric car industry attempts to work with hydrogen fuel cell vehicles. Both technologies are rapidly becoming more and more financially and practically feasible. However while Hyundai has shown its commitment to hydrogen vehicles with models such as the ix35 Hydrogen Fuel Cell vehicle, other carmakers have favored electric vehicles.
Last month, Honda said that “in the long-term, fuel-cell electric vehicles will provide the ultimate mobility,” promising that it would continue work on the FCX Clarity, its fuel-cell vehicle which is available to certain clients.
Via Inhabitat
That's a nice move from Hyundai, which could increase their market presence also give an edge on competitors as well, and more over in near future we could just see a new auto world where every thing run on hydrogen ( fuel cells ).
Posted by: Joshua's Law | 15 November 2010 at 04:17 AM
this is fantastic! real pleasure to hear this!
but 500 in 2012 although awesome, 1st car maker to mass produce somewhat, but i would like to see hyundai motor to produce at least ten times that amount and they'll sell i can assure you that.
Posted by: bg jun | 25 February 2011 at 05:58 AM
This was a really insightful and interesting perspective to read, thanks for publishing such a great article
Posted by: Nevada Learners Permit | 11 April 2011 at 05:19 PM
It is becoming a major race for automakers. And getting there first by manufacturing large-scale will get them ahead of other companies. Until then, they should also churn out good ads to whet the people's appetites.
Posted by: Leisa Dreps | 19 August 2011 at 07:50 AM